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Dept. Dispatch #008
Filed Under: The Rise of Expert Economics and the Fall of the One-Offer Trap
YELO! Reader
It's 5:51 P.M. IST.
I’m 39 minutes from publish.
And if I’m being honest — I forgot to write today’s issue.
No excuses. I’ve just been...
- fixing my body,
- scrubbing my digital floors,
- and gut-renovating the brand from the inside out.
A week of deep work. Zero external proof. No posts. No “updates.” Nothing shiny for the feed.
But beneath the silence?
Some very weird, very real breakthroughs.
So I did what any dangerously obsessed info creator would do:
I wrote a one-off essay 2 hours before deadline.
A piece that probably won’t go viral.
Might not even get bookmarked.
But if you actually read it?
It might rewire how you sell your knowledge — forever.
📍 Previously in The Info Creator Dept...
Since Issue #007, I’ve been wandering deep into the underground.
Branding rabbit holes. Somatic loops. Category design cults.
Messing with AI content. Avoiding social media like it's radioactive slime.
I wanted to see:
What happens if you stop feeding the algorithm — and start feeding the infrastructure?
Turns out... it gets real quiet.
Painfully quiet.
But in that silence, I stumbled into something that made my brain short-circuit:
Most creator businesses don’t break from a lack of content.
They break from a lack of structure.
Posting isn’t leverage. It’s noise.
The algorithm is a treadmill.
And I refuse to die out of breath.
So if this dispatch feels like nothing happened, that’s the trick.
The important work isn’t visible yet.
(But it will be.)
Smell the metaphorical ink. Share it if you survive.
And if it moves you in any way—let me know. I’m lurking on LinkedIn, X, and Instagram. Probably too much.
📂 ICYMI: Filed Reports
We’ve got Big Hitters in the Dept, but they are not for the faint of heart:
Blueprints:
- How Thomas Frank accidentally built a million-dollar education business in just 2 years
- Katelyn Bourgoin: The Info Creator, Teaching 280k People “Why We Buy”
The Power Guides:
- Info Product 101: Everything you need to know
- The Hidden Curriculum of Creator Economy
You did what they said.
Built the course. Showed up. Delivered value.
And yet… you’re somehow exhausted, underpaid, and creatively dry.
You’re not broken.
But the system you’re in might be.
See — the creator economy has a secret.
It’s not built for thinkers.
It’s built for performers.
You’re rewarded for frequency, not clarity.
For visibility, not depth.
So while you're busy trying to scale yourself…
you’re actually scaling your burnout.
And no one tells you that.
Because burnt-out experts still make good content.
But here's the inconvenient truth:
Expertise isn’t a product.
It’s a portfolio.
Not a single course.
Not a single funnel.
Not a single high-ticket client.
But a layered system of Intellectual Assets —
Built once. Paid forever.
This isn’t a pep talk.
It’s a precision-guided crowbar.
And if you’ve ever felt like the founder of a business that runs on your bloodstream...
This is the exact essay you need to read:
🗣️ Help Me Build This Thing
I don’t want this newsletter to become another dusty email you skim while pretending to read Slack.
I want it to feel like a surveillance tape from the edge of the creator economy.
A story unfolding in real time.
Half case study, half fever dream.
So help me calibrate.
What do you want more of?
- Behind-the-scenes chaos?
- Case studies like this one?
- More failures, fewer filters?
- Spicy takes on the creator economy?
Reply. Drop a DM. Send a pigeon.
Stay weird. Stay dangerous.
And for the love of dopamine—stop selling your brain like it’s lemon water at a co-working retreat.
—Sudhanshu "caffeine OD’d" Pai
Chief Info Creator
Day 42 in the Dept.
PS - If you've gotten any value from this newsletter, I'd be honored if you'd leave a testimonial so others know this content is valuable.
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